Silver Web Marketing Package

Silver Marketing Package

The Silver Marketing Package Includes the following Services:

Basic Package

Plus...

Keyword Analysis
Meta-Tagging
Site Optimization

Directory Submission
Google and Yahoo Local Submission
Build Resource Directory
Create Sitemaps
Site Map Analysis
Site Analysis and Suggestions

Analyzing Site for Keywords and Deciding on Keyword Targets

We use software to create targeted keywords based on the amount of web surfers searching for those keywords and the number of competing web sites which market those potential keywords. This produces the most quality traffic in the least amount of time possible. We then take the keywords and create the best phrases and descriptions possible for high rankings and apply them to your web pages’ meta tags (a part of each of your pages which is used by search engines).

We look at the ratio of customers to competition for keyword phrases which ensures that the work put into your site will be beneficial in rankings and traffic; not just rankings alone.

Meta-Tagging Site’s Individual Pages

We look over After deciding on keyword targets, we will add or rebuild your pages meta-tags. Meta-tags should be included in the source code for every page and should be unique to the page’s content. They include a title tag, keyword tag, and description tag. These tags are used mainly by search engines when deciding how to rank your site and your site’s pages.

We use our expertise and experience in meta-tagging your site to make it easy for search engines to know what your site is about. They use this information to rank different pages of your site accordingly for individual keywords and keyword phrases that users are searching for.

Site Optimization for Pages' Body Content

We look over all of your pages and make sure the body content (text) of each page matches meta tags and targeted keywords for that page. Anything that can be done to make the pages more search engine friendly will be implemented.

We regularly look over changes that you make to your site and make small alterations to make sure your site is optimized for search engines. This also ensures that you will not get your site penalized by the engines.

Submit Site to Directories

We have a list of specialized and general directories which we will submit your site to.

We manually submit your site to web directories, general and specialized in your field, to increase traffic and search engine rankings. This is a major strategy in getting high quality inbound one way links to your site. And that's one of the heaviest factors search engines use when deciding how to rank your site.

Submit to Google Local and Yahoo Local

If your business has a physical storefront or local service, we will submit the business to Google Local and Yahoo Local.

More and more people use Google and Yahoo Local instead of their physical yellow page book for finding nearby businesses these days. This step makes information on your business such as products offered, store hours, and methods of payment show up when someone nearby searches for one of your products or services. It also shows your business on their 'maps' feature so that prospective customers can easily find you without having to call your store for location or driving directions.

Build On-Site links/Resources Directory

We will create a web resource directory on your site related to your site’s theme. This directory would also include some original content related to the topic, a page with directions for visitors that want to add content or an authoritative site, and a form for visitors and relative sites to easily request these additions.

This increases the amount of content on your site and also encourages relevant sites to link to you. If they do link to you it is usually because they requested a link on your resource pages. This type of linking differs from one search engine to another. This also builds a two way road in which visitors can reach your site if it is what they are looking for when they are on related site or reach that site if your site is not specifically what they are looking for. You can look at it as if you owned a storefront and referred customers back an forth with a store down the block that sells different but similar products.

Setup Sitemaps and Submit Them to Google & Yahoo

We create XML, RSS, and TXT type sitemaps within your site's file structure and submit them to Google and Yahoo.

Google Sitemap is something that is suggested by Google to make it faster and easier for them to index your sites pages and is a necessity for today's websites. It uses an XML file (a file used for the interpretation of data between applications and organizations). This basically includes a list of all of the pages of your site which we would like included in Google's index.
Yahoo incorporates a similar, but more basic, feature in which they read an RSS type sitemap. A third alternative is a TXT sitemap which is a suitable format for some smaller search engines. We also create these types of sitemaps for further search engine indexing.

Get Relevant Inbound Links From Related Sites

Many internet marketing companies will argue that 'link exchanging is dead'. Google began discrediting pages of sites that have reciprocating links on them. Reciprocal links are when you and another website link to each other. The reason Google began discrediting this practice is that people were using it solely to manipulate search results; which is against their guidelines. Basically if you link to a site that is quality, relevant, and beneficial to your visitors that is fine. It is also fine according to Google guidelines to try to get relevant sites to link to you. They don't say exactly how to do this, but if you ask someone for a link, they are most likely going to ask for a link back. This process is slightly involved as if we do decide to link to a relevant site that site must be looked at thoroughly. If you link to a site that is doing something shady to get search rankings (like hiding text, for example), this can have a negative affect on your rankings. We pick their site apart to make sure there is no risk in linking to them. These days, we spend much more time trying to get quality directory links.

We add websites and a small amount of content to your resource pages for you and make sure that the requesting site is quality and a good relevant resource (but not direct competition) for your visitors. This translates into some related inbound links and targeted traffic.

Monthly Google Sitemaps Analysis and Solutions

When we add pages to your site, we re-submit your ‘Google Sitemap’ so that Google is aware of new pages added to your site and can index them more quickly. They also provide a very useful ‘Google Sitemap Tool’ online in which we can see if Google is picking up any errors or problems with your site. It also shows us a lot of other useful statistics about your site in which we can analyze and manipulate in order to further improve rankings and indexing.

This makes for faster indexing of new pages that you add to your site and also shows us if anything is wrong with your site of if there is anything we can do to improve your site in the eyes of Google.

Monthly Site Analysis and Suggestions

Once a month we will look over your site, your rankings, your server logs (if access is provided), and our notes and make suggestions for higher search engine rankings.

This is where we would make general suggestions to address such things as body text, images, and menus that you may not realize can have an effect on your rankings. In the Silver package we would make the suggested changes for you (with your permission).

Setup: $3500
Monthly: $1100